involves analyzing the stated goals of the project and then studying existing and competing products and similar categories. A powerful aid in understanding the potential of the existing market and target user. This analysis often reveals opportunities that the competition never thought of.
is the interaction of design, technology and business along with the use of design as early as possible in the process of developing new products. It is the connecting of the design efforts to the client organization’s business strategy.
is used to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product’s marketability and production. There is no one best method for the process of design. Each project, client, and target market demands a unique and creative solution.
is the creation of better or more effective products, technologies, or ideas. At SchultzeWORKS, innovative designs transcend their individual functional categories and make an emotional connection through beauty, surprise, and humor.
After over a year of design and development and too many prototypes to count, the Kinsa Smart Thermometer has officially lunched on indiegogo as a socially-funded venture. Designed by SchultzeWORKS, the Kinsa Smart Thermometer is a simple tool to track and stop the spread of disease. By leveraging the power, display, processing, and connectivity of your phone, the [...]
One of my favorite websites for software and webinar training, Novedge, just got even better. They interviewed me! The interview covered a wide range of territory, so it would be very difficult to summarize all of my fascinating answers and opinions. You’ll just have to go and check it out at their blog.
During a recent visit to The Container Store, I ran across what is perhaps the world’s most colorful bag. I first caught sight of this beauty when I noticed that the stunning and intense pattern was a little similar to our company logo, so “Cool!” A few seconds later I thought, “Damn, this took a lot [...]