Tag Archives | schultzeworks

LG Design Competition is Complete!

LG’s “Design the Future Competition“, their 3rd annual cell phone design competition, has been closed to new entries as of Monday, April  26th, and the judges are now reviewing the 508 design submissions. First place winner in 2008, the latest SchultzeWORKS design submission is also included. Winners will be notified in one week, on Monday, May 3rd.

The objectives of the competition were stated as:

Predict what’s next. What do you think the next generation of mobile phones should work or look like for the U.S. market in the next 2 to 3 years? We are asking for your help. We’re NOT looking for a long list of specs or phone ideas that already exist. We’re looking for a cool new concept or “big idea” supported by usage scenario and user experience illustrations.

Awards of $80,000 total are unusually generous for a competition of this type, so kudos to LG and their organizers, crowdspring. The public announcement of the results will be posted at www.crowdspring.com/lg-winners

  • First place: $20,000 Cash Award + 1 Wacom Intuos4 medium tablet (ARV of $349) + Autodesk industrial design software (ARV of $500)
  • Second place: $10,000 Cash Award + Autodesk SketchBook Pro software (ARV of $100)
  • Third place: $5,000 Cash Award + Autodesk SketchBook Pro software (ARV of $100)
  • 37 Honorable Mentions: $1,000 Cash Award

Philco PC: Officially Entered in the IDEA Awards


SchultzeWORKS and the Philco PC have been invited to participate in the IDSA-sponsored IDEA awards, or the ‘International Design Excellence Awards’. Entries were due February 1st, 2010, so the Philco PC is now entered in the Computer Equipment / Concepts & Prototypes category. The competition write-up on the Project Challenge coincidentally addressed many of the entertaining comments and imaginative assumptions posted on gadget and design blogs, so that particular section is re-printed below.

The PhilcoPC project was a labor of love, motivated by the frustration of trying to build a new computer for use in design & 3D projects. This long and somewhat painful effort ultimately led to a purchase that was a disappointing compromise. These feelings triggered the challenge: could you design a computer that was as inspiring to look at — as it was to work with?

The research effort studied hundreds of computer cases before several trends emerged. One trend, common to most computers, was that commoditization had led to a monotonous mélange of black and beige. Another trend, used to great effect by Apple, was a pilgrimage towards ‘minimalism at all costs.’ As their products became more highly refined, monochromatic, polished, and serious, they lost almost all sense of fun and personality.

The aesthetic work then embarked on an exploration of the pre-digital world, nicknamed the ‘analog era,’ before miniaturization allowed
components to be shrunk smaller than the eye can see, into boxes that weren’t much to look at. This retro research revealed a goldmine
of inspirational forms that, somehow, had the power to remind us of simpler, happier times.

Philco PC: On the Cover of Real Design!

The PhilcoPC is now scheduled to appear in somewhere around 20 magazines, but its very first cover has now landed. Check out the March 2010 issue of Real Design, published in Hong Kong. I’m not sure what any of the text says, but the picture looks sweet and they spelled my name right.

PhilcoPC: Not Yet Real, But Thank You.

004 proof of 3d

Thank you to everyone who has called or written to inquire where they could buy (or be a distributor for) the Philco PC. However, all images are 3D renderings of a design concept which does not yet exist in the real world. We are currently meeting with PC manufacturers and hope that will change in the near future. Any news regarding manufacturing will be posted right here on the blog when available. Continue Reading →

Invitation to International Design Show

SchultzeWORKS designstudios was honored with an invitation to present the PhilcoPC project at the The 2010 Saint-Étienne (France) International Design Biennial, running for two weeks starting November 2, 2010. We were contacted by exhibition curator Mr. Benjamin Loyauté, who informed us that the Philco PC project was already ‘pre-approved’ thanks to the design and media attention it has recently generated.

The Philco PC is proposed to appear in an exhibition area themed ‘Prediction.’ The overall theme of the International Design Biennial’s 6th edition is focused on the notion of Teleportation. This idea deals with society’s current struggles with transportation congestion and the chronic lack of time. Increasing numbers of people are now working from home, empowered by their ability to transfer data and documents to their central office, until the system breaks down and they dream of being back in the office.

More information (mostly in French) at the event website.

Philco PC: Coverage in CPU Magazine


The first print appearance of the PhilcoPC is in the February 2010 CPU (Computer Power User) magazine. We have had unbelievable press from the online media, but this first print coverage was a nice surprise, mostly because they did not contact us for any high-resolution images or questions. Continue Reading →

Philco PC Gets Local with the Coverage.

On Tuesday, I was interviewed by All Things Considered Host Alex Cohen for a feature they called “Computer of the Future.” The interview was held at the KPCC studios on the Pasadena City College campus. Alex was a total pro and the interview went more like a friendly conversation than an interview.

In fact, I found out Alex owned a Philco Predicta TV, so that’s why she was intrigued by the project. Southern California Public Radio has posted a summary of the interview on their website with a very cool introduction; “Pasadena-based designer Dave Schultze thought PC’s were boring beige boxes, desperately in need of a design make-over. And so, he decided to create a personal computer of his own.”

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