FOR IMMEDIATE RELEASE : September 2015
SchultzeWORKS designstudio (www.schultzeworks.com) of Santa Monica, CA is proud to announce a new ‘retro-fresh’ furniture line called ‘Mobilenza.’ A system of three separate pieces, it is centered around a steam-bent plywood shell that serves as both a structural platform and iconic silhouette.
The ‘Mobilenza’ design has been entered into the most recent Formabilio design competition titled ‘Go Living.’ Formabilio is an Italian consortium of regional fabricators who have banded together to manufacture beautiful and sustainable housewares and furniture. They hold several design competitions per year where winning entries are put into production. The SchultzeWORKS ‘Mobilenza‘ entry can be seen online. Those who register at the site can also vote and comment on entries.
“The design of the ‘Mobilenza’ was inspired by mid-century race cars and Italian movies,” lead designer Dave Schultze explains, “which sounds a little odd, but makes total sense when you see it. The focal point of each piece is the curved plywood ‘racetrack.’ It’s strong enough for the other elements to be connected easily with a minimum of fasteners, which helps all three units break down for shipping and moving. As a practical feature, the system incorporates cord management, so you can charge all of your devices with minimal cable clutter.”
The design of ‘Mobilenza’ was developed within the SchultzeWORKS’ Fusion Design Philosophy. The focus of this axiom is to fuse elements of the traditional and familiar with the latest technology and materials, thereby creating a stronger — and longer lasting — connection between user and product. For more information, visit a Manifesto for Fusion Design.
BIO | BACKGROUND :
SchultzeWORKS designstudio was founded by Dave Schultze in 1997. Since then, the firm has designed goods in the categories of consumer electronics, housewares, high-tech toys, furniture, and lighting. Schultze has a degree in Architecture, an Architect’s License, and a Masters of Industrial Design from the prestigious ArtCenter College of Art + Design in Pasadena, CA. Dave maintains his commitment to design education by teaching a weekly class in 3D Visualization at OTIS College of Art + Design in Los Angeles, CA. He is also an author of seven courses at lynda.com
PRESS CONTACT :
Dave Schultze, Owner, SchultzeWORKS designstudio
626-440-1934 | email@example.com
1119 Colorado Ave Suite 15 Santa Monica, CA 90401 USA
Link to press release : https://www.schultzeworks.com/press/mobilenza/
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