Our team has designed products that have won design awards, sold in the millions, and made the sun shine a little brighter.
Research
starts by working with the client to create and clarify project objectives.
SchultzeWORKS analyzes the project goals and studies competing products in the same or similar categories. It’s a powerful aid to understand the potential of the market and target user.
This analysis often reveals opportunities that the competition never thought of.
- usability matrix
- mood board / style guide
- competitive benchmarking
- qualitative research
Design
is used to improve the aesthetics, ergonomics, and usability of a product, but it’s also used to improve a product’s marketability and production. There is no one best method for the process of design.
Each project, client, and target market demands a unique and creative solution.
- ideation
- concept development
- 3D modeling & rendering
- prototyping
- manufacturing interface
Strategy
is the integration of design & technology with a client’s business goals. Design strategy is used as early as possible in the process of developing new products and connects the design efforts to the client’s business goals.
- line review
- market studies
- technology analysis
Innovation
is the creation of more effective products, technologies, or ideas. At SchultzeWORKS designstudio, innovative designs transcend their individual categories and make an emotional connection through beauty, surprise, and humor.
- consumer electronics
- educational products
- housewares
- furniture
- lighting
What’s up with the colors and shapes?
Project phases often overlap, blur together, and re-start, so this four-leaf-clover-quadrantTM is a handy way to visualize things.
In fact, many clients come to us with portions of this work complete and SchultzeWORKS will develop the design, 3D models, renderings, and/or animations needed.
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