The “roto:retro” was designed to be a clean break from the trend of “shiny black slab” form factors.

By going in a new direction — while also honoring the past — this design bridges the gap between sterile, feature-filled products and the iconic simplicity of early telephone designs.


The design is focused on phone functionality, communication, and “maximum cool factor” for market differentiation.

Dual touch-screens make navigation easy and intuitive as well as eliminate infrequently used buttons.

The position and separation of the speaker and microphone make for a better talking experience — while providing more comfortable long calls.


The roto:retro received First Place in the LG Innovation Challenge, a world-wide design competition that generated 524 entries.

To date, LG has not elected to put the design into production.

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