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E3 Report: Lego Worlds is a Minecraft Killer

The annual Electronic Entertainment Expo, also known as E3 by knowledgeable nerds, wrapped up this week in LA. As usual, there were lots of amazing games and cutting-edge technology to be seen. For me, the biggest surprise of the show was a major new release of Lego Worlds, an online virtual world that provides an open sandbox for exploring, building, and creativity.

The established player in this space is, of course, Microsoft’s Minecraft, a gigantic hit the last few years. Sales have passed 70 million copies total, with annual revenue topping $300M. As Donald Trump would say, “It’s huuuuuge!” But, now that I’ve spent some time inside Lego Worlds, I think it’s only a matter of time until Minecraft is surpassed, at least in its current state.
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Can you have too much color?

During a recent visit to The Container Store, I ran across what is perhaps the world’s most colorful bag. I first caught sight of this beauty when I noticed that the stunning and intense pattern was a little similar to our company logo, so “Cool!” A few seconds later I thought, “Damn, this took a lot of guts to put out there.” Then I thought, “This is genius — it’s impossible to lose!” Right after that I thought, “Maybe this is a prank and people are watching me…”

Finally, I decided that this bag had completely succeeded in not only getting me to stop and have a long discussion with myself, but write up this blog post. Good work, Hey’s.


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