The first print appearance of the PhilcoPC is in the February 2010 CPU (Computer Power User) magazine. We have had unbelievable press from the online media, but this first print coverage was a nice surprise, mostly because they did not contact us for any high-resolution images or questions.
If only we could actually sit down at the PhilcoPC and start banging out a Mickey Spillane-like novel on this 1950-ish appearing marvel. But alas, the Philco PC is a mere 3D rendering from the SchultzeWORKS design studio. Nonetheless, the Philco PC begs for a PC maker to step up and make this nostalgic-tinged beauty a reality. Inspired by the 1954 Philco Predicta TV—plus “an eclectic mixture of modern minimalism, the steampunk movement, and antiques”—the Philco PC is a “design aesthetic that blends multiple elements of the familiar, but with some surprisingly fresh styling that just so happens to house a state-of-the-art Windows 7 PC,” states designer Dave Schultze. He adds that “with few exceptions, most computers are engineered eyesores.” Hmm, he needs to meet more modders.
If they had inquired, I would reply to that last statement by saying the design was intended to explore new aesthetic directions for PCs that are mass-produced, as a response to Apple’s flawless execution of design on their platform. As beautiful as some may be, one-off case mods (modifications) are more art than commerce.