The two people who created unauthorized 3D models of our Philco PC design, and then offered them for sale online, have had their infringing models removed for sale to the public. What was originally a rude surprise turned out to be a great experience — thanks to the advice and guidance of the awesome staff of TurboSquid. It’s [...]
involves analyzing the stated goals of the project and then studying existing and competing products and similar categories. A powerful aid in understanding the potential of the existing market and target user. This analysis often reveals opportunities that the competition never thought of.
is the interaction of design, technology and business along with the use of design as early as possible in the process of developing new products. It is the connecting of the design efforts to the client organization’s business strategy.
is used to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product’s marketability and production. There is no one best method for the process of design. Each project, client, and target market demands a unique and creative solution.
is the creation of better or more effective products, technologies, or ideas. At SchultzeWORKS, innovative designs transcend their individual functional categories and make an emotional connection through beauty, surprise, and humor.
… and illegally, according to copyright law. We have recently been made aware that two separate individuals have made extremely lousy 3D models of our Philco PC design, the well-known and much-loved retro-inspired computer. I’m all for for people being inspired by the work of others, which was the obvious genesis for the project, but this [...]
Spurred by a recent hack attempt and a chronic urge to always improve, the website has been completely redesigned. Feel free to share how much you like it, and if you don’t, then by all means please keep it to yourself. New content and sections will be coming soon. Special thanks goes to Jon Bukiewicz of [...]