is the creation of better or more effective products, technologies, or ideas. At SchultzeWORKS, innovative designs transcend their individual functional categories and make an emotional connection through beauty, surprise, and humor.

is used to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product’s marketability and production. There is no one best method for the process of design. Each project, client, and target market demands a unique and creative solution.

is the interaction of design, technology and business along with the use of design as early as possible in the process of developing new products. It is the connecting of the design efforts to the client organization’s business strategy.

involves analyzing the stated goals of the project and then studying existing and competing products and similar categories. A powerful aid in understanding the potential of the existing market and target user. This analysis often reveals opportunities that the competition never thought of.